The race to secure web domains continues. With competition increasing and availability of traditional extensions like .com decreasing, we look for new and innovative ways to gain recognition and credibility. As the web expands, specific domain names offer not only a way to gain access to your niche audience but to give your identity a […]
Marijn Kortekaas, @physitrack_au One of the biggest complaints I hear from healthcare providers about injury rehabilitation is lack of patient adherence and follow through, as patients often forget to perform or incorrectly perform the recommended exercises. Having experienced a long list of injuries myself (knee, shoulder, lower back, ankle), I can certainly sympathise with both sides. […]
Sarah Flanagan, @Physio_Hub After graduating from physiotherapy in 2002, I was fortunate to secure a new graduate position at the Royal Brisbane and Women’s Hospital, a large Tertiary teaching hospital. I knew that this early exposure to many different areas of physiotherapy would help me determine my future field within physiotherapy, but more importantly, I […]
The time is now to re-think your clinic’s social media marketing strategy…..especially when this involves Facebook. Practice owners/managers, flock to Facebook in droves to lead their clinic’s online marketing efforts. We’ve naturally taken to Facebook en mass to market our products, services and news. Why not…it’s perfect to reach all those patients and extended networks […]
The InPractice 2025 report, recently published by the Australian Physiotherapy Association provides a comprehensive look at the opportunities and challenges physiotherapy practice will face over the next decade. The report is some of the most comprehensive reading you will need to do this year. I think every physio should familiarise themselves with it. The report […]
As more health professionals get enthused about the vast potential of social media, we must remain conscientious not to stray off course…. On Sunday 8th June, I read an interesting piece in the Herald Sun newspaper, titled “Unsocial Media”, written by a Lauren Wilson. The underlying message in the article was that many Australian’s now […]
One of the challenges we as Physios face is trying to keep abreast of all the latest updates and trends in technology affecting the profession. Enter Scoop.it! I’m proud and excited to have curated and created this one of a kind digital repository of updated news, information and blogs related to all things technology in […]
The Illorem website has been the product of months of judicious planning and is now up and running. I’m so pleased to be able to start providing insights into a world that I’m very much engrossed and entrenched in. Health professionals have developed a voracity for digital media but what we still lack is a […]